Meta Surpassed SpaceX in Total Market Capitalization
Investor enthusiasm for Meta's new Muse AI agent has driven a 27% rally since early September.
Updated on Sept. 25, 2026 in Artificial Intelligence
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Meta Platforms has overtaken SpaceX in market value, reaching a $1.72 trillion market capitalization as of September 24. This growth follows the launch of the Muse AI agent, which rapidly secured the top spot on the U.S. Apple App Store.
Why it matters
The shift highlights a sharp pivot in investor sentiment toward consumer-facing AI agents as primary growth drivers for major technology firms. The integration of Muse with major retail partners signals a push to monetize AI through direct commerce channels.
Meta shares have risen more than 27% since the September 8 launch of Muse, while SpaceX shares have declined 8.03% from their initial public offering closing price.
The players
Meta Platforms
A major technology company focused on social networking, metaverse infrastructure, and consumer AI agents.
SpaceX
An aerospace manufacturer and satellite communications corporation that provides global internet connectivity.
The details
Muse functions as an AI agent integrated with retailers including Walmart, Sephora, Best Buy, and Wayfair, allowing users to interact directly with brand inventories. Meta offers the application as a free download with optional monthly subscription tiers to access additional capabilities. The system relies on its ability to facilitate seamless commerce across these partner platforms, which has helped the software reach the number one spot on the U.S. Apple App Store.
Timeline
June 16, 2026: SpaceX shares hit a closing high of $201.80.
September 8, 2026: Meta launched the Muse AI agent.
September 24, 2026: Meta market cap reached $1.72 trillion at closing.
The Tech Race
The market valuation gap reflects a broader industry transition toward monetizing AI-driven interfaces that connect consumers with retail ecosystems. While SpaceX remains a dominant force in aerospace, investors are currently prioritizing the immediate scalability of software-based AI agents over capital-intensive industrial ventures.
Users can currently download the Muse AI agent on the Apple App Store, with retail integrations already active for platforms like Walmart and Sephora. The service operates on a freemium model, offering core features at no cost while gating advanced utility behind monthly subscription tiers.
The takeaway
The rapid ascent of Muse suggests that consumer-facing AI utility is now a primary indicator of market value for large-cap tech companies. Analysts now track whether user adoption reaches the projected 100 million threshold within the next six to 12 months.
Further reading
For more on the development of conversational software, see our latest coverage in Artificial Intelligence.
Source note: This article includes information reported by Benzinga.
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