Spellbook Appointed Former Deel Exec as CMO

The legal AI firm tapped Meltem Kuran-Berkowitz to drive growth toward its $100 million revenue target.

Updated on Sept. 23, 2026 in Startups

Bold flat-color editorial illustration of stacked steel beams, symbolizing foundational corporate growth and structural expansion. — Spellbook has appointed former Deel growth executive Meltem Kuran-Berkowitz as chief marketing officer to spearhead its push toward $100 million in annual revenue. AI Illustration. Upload story photo >

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Spellbook has hired Meltem Kuran-Berkowitz as its new chief marketing officer to accelerate its scale. The company aims to hit $100 million in annual revenue by the end of 2026.

Why it matters

The appointment comes as legal technology startups attract significant capital, with $2 billion invested into the sector in the first half of 2026. Spellbook intends to leverage its recent debt facility to consolidate the market via acquisitions.

Spellbook currently holds a $350 million valuation following a $50 million Series B round in October 2025. It also maintains a $40 million debt facility secured in March 2026.

The players

Spellbook

A startup building generative artificial intelligence tools for drafting and reviewing legal contracts.

Meltem Kuran-Berkowitz

The new chief marketing officer of Spellbook who previously served as head of growth at Deel.

Deel

A global payroll and compliance platform that achieved $1 billion in annual recurring revenue.

The details

Spellbook builds artificial intelligence tools designed for the automated drafting and analysis of legal contracts. Meltem Kuran-Berkowitz transitions into this role after serving as head of growth at the HR platform Deel for five and a half years, where she oversaw expansion during a period that saw the company reach $1 billion in annual recurring revenue.

October 2025: Spellbook raised $50 million in Series B funding.
First half of 2026: Investors poured $2 billion into legal sector startups.
March 2026: Spellbook secured a $40 million debt facility.
Summer 2026: Spellbook created a $1 million fellowship fund.
September 23, 2026: Meltem Kuran-Berkowitz was appointed CMO.

The Tech Race

Spellbook is actively pursuing a consolidation strategy within the legal AI space to differentiate itself from competitors. The firm intends to use its $40 million debt facility to acquire rival generative AI companies to accelerate its path to its $100 million revenue goal.

Legal professionals using Spellbook tools may see a faster integration of new AI capabilities as the firm begins its planned acquisitions. Clients should watch for potential shifts in the company's product roadmap as it scales toward its year-end revenue targets.

The takeaway

Spellbook is moving from product development to an aggressive growth and acquisition phase backed by $90 million in recent funding and debt. Stakeholders should monitor the company's progress toward its $100 million annual revenue milestone by the end of 2026.