Leus Launched Cohort Purchasing for Mobile Games
A new platform provides mobile publishers with user acquisition financing based on performance forecasting.
Updated on Oct. 1, 2026 in Startups
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Leus has launched a cohort purchasing platform designed to finance mobile game user acquisition before revenue is generated. This announced service uses historical data and predictive modeling to offer publishers capital.
Why it matters
The platform allows mobile game publishers to acquire users without borrowing against future revenue, potentially lowering barriers to scaling new titles. This shifts how studios manage cash flow during the critical early stages of a game's lifecycle.
The platform utilizes back-test forecasting models to analyze user behavior, allowing for cohort evaluations to begin as early as day seven. It predicts the lifetime value of these users for up to 52 weeks to determine the viability of acquisition offers.
The players
Leus
A financial technology startup that provides user acquisition financing and analytics for mobile game publishers.
Halil Özdemir
A co-founder and managing director of Leus.
The details
Leus provides user acquisition financing by analyzing early-stage performance data from mobile game players. By applying back-test forecasting—a method of testing a predictive model using historical data to check its accuracy—the system identifies unsaturated cohorts that show potential for growth. The platform enables publishers to fund advertising campaigns based on these projections rather than waiting for accrued revenue, effectively bypassing traditional debt-based borrowing.
Timeline
- 2026-10-01
Leus officially launched the Cohort Purchasing platform.
Day seven: The earliest point the system evaluates unsaturated cohorts.
52 weeks: The maximum duration for which the platform predicts cohort performance.
The Tech Race
The move shifts user acquisition financing away from standard debt-based models that force publishers to borrow against projected earnings. By integrating predictive analytics directly into the purchasing flow, Leus competes with traditional ad-tech funding solutions currently used in the mobile ecosystem.
Mobile game publishers can now leverage this platform to scale advertising budgets without the need for traditional credit lines. The model requires historical cohort data, making it most immediately applicable to studios with established game performance metrics.
The takeaway
The platform represents a shift toward performance-based capital for digital media, moving beyond conventional loan structures. Observers should track whether the 52-week prediction models maintain accuracy as mobile privacy regulations continue to change.
Further reading
For more on the latest developments in early-stage company growth, visit Startups.
Source note: This article includes information reported by Mobile phone games industry, news, opinion and features, Pocket Gamer.biz.
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