Trackberry Automates Produce Shipping Logistics
The platform uses artificial intelligence to ingest multi-language documentation and provide real-time container tracking.
Updated on Sept. 30, 2026 in Software
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Developed by Edouard Brière, the cloud-based platform Trackberry automates the processing of shipping documents for fresh produce importers in the UK and the Netherlands. The system extracts data from packing lists and phytosanitary certificates, enabling direct integration into enterprise resource planning (ERP) systems.
Why it matters
Importers typically rely on manual data entry to manage transit information, a process that is both time-consuming and prone to inefficiency. Trackberry centralizes logistics data, allowing companies to make faster commercial decisions regarding shipments currently in transit.
The system utilizes artificial intelligence to parse and extract data from packing lists, including those written in Chinese, and automatically syncs it with ERP software. It simultaneously pulls vessel location data via Automatic Identification System (AIS) technology to provide hourly status updates.
The players
Edouard Brière
The developer behind the Trackberry logistics platform.
The details
The platform functions by applying machine learning models to interpret various document formats and languages, such as Chinese-language packing lists, converting them into digital inputs for ERP systems. To track cargo, the software queries Automatic Identification System (AIS) data—the satellite-based tracking system used for maritime safety and navigation—to monitor vessel positions in real-time. This allows importers to identify delays before goods arrive at port.
Timeline
October 6-8, 2026: Edouard Brière will showcase the platform at the Fruit Attraction trade fair in Madrid.
The Tech Race
Trackberry positions itself at the intersection of maritime data aggregation and administrative automation. By leveraging established AIS infrastructure, the platform competes with traditional logistics management systems that often lack the specialized linguistic capabilities required for international produce trade.
Fresh produce importers currently operating in the UK or the Netherlands can utilize the platform to replace manual document intake workflows with automated ERP integration. Prospective users interested in adoption can contact the developer at +34 651 44 00 47 for technical requirements.
The takeaway
Trackberry demonstrates how domain-specific AI can solve persistent friction in international supply chains by digitizing multilingual shipping documentation. Interested parties should watch for the platform's planned expansion into additional European import markets following the 2026 trade fair.
What happens next
Edouard Brière is scheduled to present the platform at the Fruit Attraction trade fair in Madrid from October 6-8, 2026.
Further reading
Learn more about the latest developments in Software solutions for global industries.
More information
For more information on the platform, visit the Trackberry official website.
Source note: This article includes information reported by Freshplaza.
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