Kido and Yuguang Tongchen Launched AI Studio
The joint venture AIRO aims to scale production of AI-generated microdramas to 200 titles annually by 2027.
Updated on Sept. 30, 2026 in Artificial Intelligence
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Vietnam-based Kido and China's Yuguang Tongchen have established AIRO, a joint venture focused on integrating AI into microdrama production and social commerce. The firm plans to build a monthly production capacity of 20 microdramas.
Why it matters
The venture seeks to minimize production costs by utilizing AI to streamline content creation while transforming digital entertainment into direct commercial touchpoints. This model targets both content distribution and integrated e-commerce conversion.
AIRO aims for a production capacity of 20 microdramas per month, scaling toward an annual target of 200 titles. Kido maintains a majority 51% stake in the venture.
The players
Kido
A Vietnam-based company focused on food and consumer goods that is expanding into digital content and e-commerce.
Yuguang Tongchen
A China-based firm specializing in media and technology production that serves as the primary partner in the AIRO venture.
AIRO
A newly established joint venture operating at the intersection of intellectual property development and AI-driven video production.
The details
The collaboration establishes an AI studio in Nanning, China, to facilitate automated video production. AIRO integrates social commerce and e-commerce workflows directly into its film and live-stream content, allowing for transactional touchpoints within the viewer experience. The venture will distribute content across platforms including Tencent, WeTV, HTV, FPT Play, and TV360.
Timeline
2027: Annual production of 200 microdramas is scheduled to begin.
2030: The venture targets an initial public offering.
The Tech Race
This venture follows the industry-wide shift toward the integration of generative AI into streaming media content pipelines to lower unit costs. It represents a concrete attempt to move beyond experimentation toward high-volume, automated entertainment output.
Viewers on platforms such as Tencent, WeTV, and FPT Play will likely see an increased volume of automated microdrama content as the studio scales capacity. The integration of social commerce features suggests users will soon experience more direct product purchasing prompts within video streams.
The takeaway
The move demonstrates an aggressive effort to commoditize short-form video production through automation and direct e-commerce monetization. Investors should monitor the progress toward the 2030 target date for an initial public offering as a signal of the viability of the AI-production model.
Further reading
For more on the development of synthetic media, visit our coverage of Artificial Intelligence.
Source note: This article includes information reported by Tuoi tre news.
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