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KHOY Secured €2 Million to Scale Sofa Bed Sales

The furniture startup aims to leverage vacuum-packaging logistics to expand across the US, UK, and European markets.

Updated on Sept. 30, 2026 in Startups

Stacks of uniform, unmarked cardboard shipping boxes on a warehouse pallet, demonstrating compact furniture logistics.
Furniture startup KHOY secured €2 million in growth funding led by Virta Equity to scale its vacuum-packed logistics across the US, UK, and European markets. AI Illustration. Upload story photo >

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Furniture startup KHOY has raised €2 million in growth funding led by Virta Equity to scale its logistics operations. The company, which rebranded from KOTA in 2026, recently expanded its operations into the United States.

Why it matters

By vacuum-packing furniture for compact shipping, the company aims to disrupt traditional logistics costs for oversized items. This funding will accelerate its footprint in the EU, Switzerland, the UK, and the US.

KHOY utilizes a vacuum-packing process that reduces delivery costs by 95% compared to standard shipping methods. The company achieved €4.3 million in revenue during 2025.

The players

KHOY

A Helsinki-based furniture startup specializing in modular, vacuum-packed sofa beds.

Virta Equity

A venture capital firm that focuses on scaling growth-stage startups in the Nordic and European regions.

Innovestor

An early-stage and growth-focused investment firm that participated in the company's latest funding round.

The details

The company sells sofa beds that are vacuum-packed into compact, easy-to-ship cardboard boxes to lower freight overhead. This logistical approach allows the firm to optimize supply chain efficiency and transit footprint for large furniture items. The product design received a Red Dot Design Award in 2026.

Timeline

  1. 2022: KHOY was founded.

  2. June 2024: The company launched its first sofa bed product.

  3. 2025: KHOY recorded €4.3 million in revenue.

  4. 2026: The company rebranded from KOTA and received a Red Dot Design Award.

  5. September 2026: KHOY successfully closed its €2 million funding round.

The Tech Race

KHOY is scaling its logistics model to compete with established direct-to-consumer furniture manufacturers. It aims to challenge current freight standards by applying compression technology to large-format home goods.

Consumers in the US, UK, and across the EU can expect increased availability of the company's compact-shipped sofa beds as operations scale. The firm currently projects it will more than double its total revenue throughout this year.

The takeaway

KHOY is scaling its logistics strategy to reduce delivery costs for large furniture. Watch the company's revenue growth metrics at the end of the fiscal year to determine if its vacuum-packing efficiency translates into sustained market expansion.

Further reading

For more on emerging hardware and consumer goods companies, visit Startups.

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Would you trust a new online-only furniture brand over a long-established brick-and-mortar retailer?