Somantra Launched AI Search Metrics Suite
The new analytics tools help brands track their visibility and engagement across major AI-driven search platforms.
Updated on Sept. 29, 2026 in Artificial Intelligence
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Somantra has released its AEO (AI Engine Optimization) Metrics Suite to help companies measure how their brands appear in responses from AI assistants like ChatGPT, Google AI Overviews, Claude, and Perplexity. The analytics platform is now generally available for brands to assess their positioning within automated search results.
Why it matters
Current search metrics often fail to distinguish between passing mentions and active brand recommendations, leaving marketing teams unable to track performance during buyer-intent conversations. This suite provides granular visibility into whether AI assistants are recommending specific brands during multi-turn interactions.
Somantra evaluates brand performance by conducting at least 15,000 simulated customer conversation paths per brand. In a pilot test of the insurance category, the company utilized 135 matched query pairs to identify how small variations in input trigger different output sensitivities.
The players
Somantra
An analytics startup providing AI-focused search evaluation tools that measure brand positioning and engagement metrics.
Rentomojo
A rental services provider using the AEO metrics suite to evaluate its brand presence in AI-driven search results.
The details
The suite functions by building a customized query set derived from consumer search behavior and tracking responses across multi-turn conversation chains—a method where AI assistants maintain context across multiple sequential messages. The process begins with a brand submitting details of its service and product offerings, which the platform uses to audit visibility. It then calculates three specific scores: Brand Mindshare for share of voice and citation, Brand Consideration for relative competitor positioning, and Brand Engagement for the depth of interaction within a conversation.
Timeline
September 29, 2026: Somantra announced the general availability of the AEO Metrics Suite.
The Tech Race
This suite represents an attempt to formalize measurement in the emerging AI search landscape, which previously lacked standardized tools for brand-intent tracking. It directly addresses the limitations of traditional keyword-based search optimization as LLMs increasingly mediate consumer choices.
Brands can use these metrics to optimize their presence within AI assistants like ChatGPT and Perplexity to improve their likelihood of being recommended in consumer queries. The platform requires organizations to provide internal product and service data to begin generating actionable engagement scores.
The takeaway
As AI search replaces standard web links, the ability to audit automated recommendations becomes a central requirement for modern marketing. Brands should track how their search visibility shifts as AI models update their underlying training data and inference behaviors.
Further reading
Learn more about the latest developments in Artificial Intelligence as systems begin to prioritize conversational brand recommendations.
More information
For more information on the platform's methodology, visit the Somantra official website.
Live Poll
Do you trust AI search tools to give you unbiased product recommendations?
