Viaplay Deployed AI-Enabled Scheduling Platform
The broadcaster modernized its free-to-air channel operations using cloud-native automation technology.
Updated on Sept. 25, 2026 in Artificial Intelligence
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Viaplay has officially migrated its free-to-air channel operations to the Altitude Scheduling platform. This cloud-native system leverages AI-enabled automation to streamline scheduling tasks previously managed through manual processes.
Why it matters
The deployment represents a shift toward automated broadcast management as media companies seek to reduce manual effort and improve operational efficiency. By centralizing workflows through cloud-native platforms, broadcasters are modernizing how they maintain complex channel portfolios.
The system utilizes cloud-native AI-enabled automation from Op2mise.ai to manage scheduling duties. This platform integrates directly into the broadcaster's existing channel operations.
The players
Viaplay
A Swedish broadcaster that operates a diverse portfolio of linear channels and streaming services.
Encompass Digital Media
A global managed services provider that handles mission-critical broadcast scheduling and distribution workflows.
Op2mise.ai
A technology firm providing AI-enabled automation software designed for media scheduling and operational efficiency.
The details
The Altitude Scheduling solution replaces legacy manual workflows by leveraging AI to manage broadcast logistics within a cloud-native architecture—a design principle where applications are built specifically for cloud environments to ensure scalability. Encompass Digital Media operates this system from a central media operations centre in Riga. By consolidating operations, the platform synchronizes schedule management across the free-to-air portfolio.
Timeline
September 25, 2026: The migration to the scheduling platform was officially announced.
The Tech Race
This deployment follows the industry-wide trend of migrating manual broadcast functions to cloud-native, AI-integrated platforms. It sits alongside broader initiatives by media firms to move complex scheduling out of localized hardware and into centrally managed cloud environments.
The move enables more consistent scheduling across free-to-air channels by removing manual friction from daily broadcast operations. Viewers will likely notice fewer scheduling inconsistencies as the broadcaster continues to centralize its technical infrastructure.
The takeaway
The deployment confirms that broadcasters are increasingly relying on AI-driven automation to handle the complexity of free-to-air channel management. Watch for future reports on operational efficiency gains as Encompass Digital Media refines its scheduling-as-a-service model in Riga.
Further reading
Learn more about how autonomous systems are reshaping industry workflows in Artificial Intelligence.
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