Upfluence Launched AI Platform for Creator Marketing
The new tool automates influencer campaign workflows using historical data from over 3,600 brands.
Updated on Sept. 23, 2026 in Artificial Intelligence
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Upfluence has released Jaice, an AI-powered platform designed to manage end-to-end influencer marketing campaigns. The system utilizes 12 years of creator intelligence to automate strategy, discovery, outreach, and payment processes.
Why it matters
The platform aims to reduce the manual labor required for brands to manage large influencer rosters, addressing a growing industry shift toward automated campaign scaling. It targets agencies that need to accelerate influencer activity while retaining human oversight.
The system processes a dataset of 14 million creators built from 35,000 programs run over the last four years. It integrates with commercial data from Shopify, WooCommerce, and Amazon, while supporting external workflows via ChatGPT, Claude, and Cursor.
The players
Upfluence
A marketing technology firm that provides software for influencer campaign management, creator discovery, and e-commerce analytics.
The details
Jaice utilizes configurable screening tools to automatically scan creator videos and captions for violence, nudity, offensive behavior, and substance promotion before outreach. By automating tasks traditionally taking 20 hours of manual review, the platform claims to reduce the time between initial brief and campaign launch from a traditional six weeks to five minutes. The system integrates with e-commerce stacks to correlate creator activity with specific sales data.
Timeline
In 2025, an AI-assisted version of the system facilitated the hiring of 160,000 creators.
Upfluence launched the Jaice platform on September 23, 2026.
The Tech Race
This release follows the broader industry transition toward automated influencer campaign management to reduce operational friction. It positions Upfluence against various manual agency workflows by replacing traditional labor-intensive campaign setup with automated screening and discovery.
Brands can now use this platform to screen creator content for compliance automatically rather than performing manual video reviews. The system is available now to agencies and brands looking to integrate their existing e-commerce sales data with influencer outreach workflows.
The takeaway
The move toward AI-driven creator management signals a requirement for brands to bridge the gap between social engagement and direct e-commerce sales. Watch for future updates on the platform's third-party integration capabilities as it expands its compatibility with emerging enterprise software tools.
Further reading
For more on how machine learning is reshaping digital marketing, see Artificial Intelligence.
Source note: This article includes information reported by CMOtech US.
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